WordPress Developer — US Agencies, E-commerce and Marketing Teams

Agencies, e-commerce brands and in-house marketing teams across the United States hire WordPress developers to build client sites and, more often, to keep a portfolio of existing ones running. Because the work is browser-based and most of it is scheduled rather than reactive, a large share of these roles are remote.

What the work involves

Building and customising themes, extending sites with plugins and custom PHP, setting up and maintaining WooCommerce stores, and migrating sites between hosts. Alongside that, the recurring half of the job: core, theme and plugin updates applied without breaking a live site, backups that have actually been restored at least once, uptime and security monitoring, and speed work.

Requirements

• Solid HTML, CSS and JavaScript — the fundamentals still decide the ceiling
• PHP. The gap between assembling pages and writing a custom plugin or a proper hook is the gap between the bottom and the middle of this pay band
• WordPress theme development, including block themes and the site editor, and the classic and page-builder sites most clients still run
• WooCommerce, which is the highest-paid common specialisation in this niche
• Security practice: update discipline, least-privilege users, hardening, and knowing what to do when a site is compromised
• Performance: caching layers, image handling, query and plugin auditing
• Git and a staging workflow — agencies that deploy straight to production are telling you something

How the pay is structured

• Salaried roles sit in the BLS web developer occupation — a $92,650 median as of May 2025, from under $48,100 to above $162,290 — with WordPress work concentrated in the lower half of that spread
• Freelance work is commonly $25 to $75 or more per hour, with the wide range reflecting how substitutable the work at the bottom is
• Maintenance retainers are the steadiest income in this niche, and the part of the job clients renew without being asked

Before you apply

Ask how many sites the team maintains and who is on call when one breaks. The answer tells you whether this is a build role, a maintenance role, or a build role that quietly becomes a maintenance role once you have been there six months.

Note: pay, remote policy and stack requirements are set by each employer — not by JobGader. Confirm the details on the employer's own advertisement before applying.